Today we live in a world where traditional types of businesses are changing their image and brand to attract customers by creating an experience that goes far beyond the product or service. A leading example of this has always been Disney. This iconic company creates incredible experiences with high levels of customer service to attract people to their theme parks where they’re influenced to purchase vacations, products, food, and more. A new example of this is the most recent mall that opened in New Jersey, American Dream. Recorded as the second largest mall in the U.S., it boasts an amusement park, waterpark, and 16-story ski slope. They don’t even call it a mall and there’s little wonder why. American Dream offers a total entertainment experience that attracts people who will purchase products rather than offering products that attract people and require them to determine their own experience.